Become A Certified Florist

You will join a select group of professionals who have made a commitment to individual excellence within the floral industry.
Find A Local Florist

Find A Local Florist

We make it easy to find a local Wisconsin or Upper Michigan Local Florist!

2019 Hall Of Fame Winners!

Check out the Hall of Fame winners from the 2019 Annual Meeting!

  • 2019 WUMFA Retailer of the Year
  • 2019 WUMFA Wholesaler of the Year
  • 2019 WUMFA Special Services Award
  • 2019 WUMFA National Service Award
  • 2019 WUMFA Young Person of the Year Award
  • 2019 WUMFA Lifetime Achievement Award


There are so many reasons to be a member! Get that competitive advantage you need to succeed!

March 13, 2020

The Wisconsin & Upper Michigan Florists Association Board of Directors has just met.  They voted unanimously to cancel Game Show Floral the 2020 Annual Convention scheduled for March 27 – 29 at the Radisson Hotel & Convention Center in Green Bay, WI.

With growing concerns from the Association members and industry, as well as recommendations from Federal, State, and Local officials concerning the COVID-19 pandemic, the WUMFA Board felt this was the right decision.

They would like to thank all attendees, exhibitors, sponsors and volunteers for understanding and have asked the office to refund any fees already collected.  If you have made a room reservation please contact the Radisson Hotel direct at (920) 494-7300 to cancel.    

Regional meetings later this summer or fall are being considered.  Watch your email, social media and the Professional Florist magazine for updates. 

Mark your calendars now and SAVE THE DATE for the 2021 Annual Convention, April 9-11, 2021 at the Radisson Hotel & Convention Center in Green Bay, WI.

For more information or questions please contact WUMFA Executive Director Rod Crittenden at (517) 253-7730 or email:

Welcome to WUMFA

 The official web site of the Wisconsin and Upper Michigan Florists Association

The Wisconsin and Upper Michigan Florists Association (WUMFA) began over 99 years ago when concerned florists got together to discuss the industry. Change is inevitable and an association allows those in the same field to come together to discuss changing trends and make plans for the future. WUMFA’s membership currently consists of over 200 retail florists, wholesalers, growers and industry supporters who are committed to the WUMFA mission statement:

To offer exceptional educational opportunities, encourage the exchange of knowledge by connecting people interested in the floral industry, support the professional efforts of its members and promote the public’s awareness of flowers.

1152 Haslett Rd. - PO Box 67
Haslett, MI 48840

Phone: (517) 253-7730
Toll Free: (844) 400-9554
Fax: (517) 575-0115