Workshop

Keeping you at the forefront of the floral industry with Professional Development!

“The Floral Truth Tour 2025”

Part 1: Myth-Busting & Care Best Practices led by Floralife – 1 hour

This interactive session dives into the truths and myths around flower care. Topics include hydration hacks, storage dos and don’ts, and effective flower food dosing. We’re also exploring how Floralife can assist with cooler audits and in-store care consultations to help florists optimize their flower handling processes.

Part 2: Design in Action w/Rhoda Paurus – 1 ½ hour

A hands-on floral design session that complements the myth-busting theme. Think: design work that breaks the “rules” or showcases techniques that defy expectations but deliver amazing results.

COST: $50.00 member $80.00 non-member (All attendees are welcome to watch the workshop)
REGISTRATION FEES ARE NON – REFUNDABLE!

Instructor: Instructor: Rhoda Paurus

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